Jette Virdi
Jette Virdi

Do you feel stuck?

Or like you’re just NOT where you’re supposed to be in your personal or professional life as a business owner? It’s like you KNOW you were made to be happier, be more fulfilled, earn more money or even feel more confident but you’re just not able to and you don’t know how to make your dreams a reality.

Let me help.

I’ve been where you are, and felt that tummy sink of a feeling when “Everyone” around you is doing better, is happier, is more wealthy.

I want to help you to turn it around.



I’ve been an entrepreneur in the food, hospitality and creative industry for the last 15 years with super high successes and super low failures. I’ve learnt it all - the good and the bad. From how to pick yourself up and dust yourself off to keeping yourself in your flow hitting those financial goals and I now want to give YOU all of my insight, knowledge and shortcuts.

I want to hep you create your dream. It’s really that simple.

Perhaps you feel a little lost or you have a spark of an idea or are mid way through your business but are looking, no searching for something more, I want to help. I want to help you create the type of business you dreamt you’d be running. I want to get you back in touch with the why and how and get all of your dreams and goals ticked off.

It doesn’t matter what industry you’re in although, I do specialise in lifestyle and food businesses. So don’t be afraid, believe in yourself and let me give you my expertise to make you as successful as you want.

I’m ready with all my shortcuts, goal setting rituals and wisdom so the only question is, do you believe you are worth it?



Jette is a powerhouse full of strategies, ideas I just wouldn’t have thought of and ready to support and help you with the most trickiest of things. Can’t recommend her enough!
— Joanne


I’ve been there. I’ve been exactly where you sit now.

Restless, knowing your business can do more but not sure how to get it there. Wanting more financial freedom. Wanting deals to come through and social media to work for you. I’ve been through it all and I’ve learnt lasting skills to make me and my businesses resilient and successful over the last 15 year. To be frank- I’ve been through every single thing you’re thinking and come through the other side more successful, more resilient and more authentic than ever.

It’s not easy to pull yourself out of the funk, when you’re hopes and dreams look like they’re going down the toilet and none of those motivational quotes you’ve pinned on your phone are working. But you can, I’ve done it and learnt from it and now I want to share it with you.

I’ve worked in 5 different industries.

That’s right - I’ve worked in the food industry as a food stylist and photographer. I’ve worked in the hospitality as a boutique hotel owner. I’ve worked in retail with my own homeware range. And I’ve worked in female wellness with my current business, ilo.

I’ve been successful in each and every one of these industries and while they’re all so different, there are a set of skills that translate over all of them. 15 years as an entrepreneur has taught me that I have the skills, no matter what the industry. I can teach you those skills and give you my shortcuts.

I don’t just believe in the financials.

It’s true, they’re important. Financials of course are REALLY important! But it’s not the be all and end all. I want you to feel a sense of joy and true alignment with your business. I want to re-ignite the passion you had when you first had the spark of the idea way back when because I believe that joy, should be part of your journey, always.


Let’s work together

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It might sound a bit woo-woo but let’s be honest. In today’s world there are so many different brands for people to connect with so it’s really hard to stand out. However, there’s one thing that stands out and really, really helps our customers to engage and keep on engaging. And that is? AUTHENTICITY. That’s right. By creating an authentic and soulful business you will have a higher success rate. Simple.


Limiting beliefs

It’s not you, it’s your subconscious. Limiting beliefs are part of our lives whether we’re conscious of them or not. As a psychologist I work with delving into these first so that we can then work through your cognitive pathways to finding what’s holding you back and limiting you.

Self Worth

So many of our limiting beliefs have an effect on our self worth. Sometimes it’s really hard to understand why we’re not hitting our goals and it can be so simple tapping into those thoughts and beliefs but it’s a vital step in success. Most people don’t start or don’t continue because they don’t feel worthy. It’s simply not the case

Expand your ideas

This isn’t just to do with me pushing your goals higher or making your dreams bigger, it’s about expanding your the whole energy around your business and energy changes behaviour and patterns. The psychology behind energy and shifts is really important and can be hugely beneficial when moving forward into your authentic self.

My business angel! Holy moly this lady knows her stuff and made it all so simple for me. I used to get flustered at ALL the stuff I was supposed to do, now it feels manageable and even, well, easy! Thanks Jette.
— ALice