Let's be honest, we're all pretty addicted to social media. I'm sure out there somebody is reading this whilst looking at their instagram and getting twitter updates and that's fine. It's a tool we use to remove ourselves from daily life, to get a sneak peak into the lives of others and gain lots of inspiration. I don't want to talk about body shaming and the feeling of missing out or never being enough because this is post, is all about how I can help you make the most of social media, mainly instagram using a simple strategy.
If you're wondering why you, yep you in the back there, need a social media strategy then let me explain. Even if you don't have a business or you don't do social media for a brand, we all need a social media strategy to help us regulate our habits (good and the bad) and make the most of these amazing digital tools. Social media for me is an essential part of my business. Instagram is my 2nd online portfolio and those who work in a creative field should be using it as such, not to post pictures of themselves eating nutella crepes. Now if you're the nutella crepe eating champion of Newcastle, go right ahead my friend.
Social media strategy. What the heck does that mean? I know the first time I met with my SoMe (social media) guru I went in like 'you're going to have to teach me everything, I have no SoMe strategy'. Oh how little I knew back then. Nowadays my SoMe strategy is just a bumped up version of what I was doing back in the day. These 5 steps below will help you increase your following on a steady path, hopefully help you to stop checking your social media every 2minutes and focus on the present, let you use SoMe tools to it's full potential and get a lot more out of it.
So, let's get going.
1) Post at a similar time of day, each day to Instagram. It sounds simple right? Well, yep, it is. These digital tools were invented to make our lives easier (amongst other things) so let's get them working in that way! How do you know when to post, I hear you shouting! Well that's simple. Have a look at your previous 10 posts. What time did you post them at and what traction did you get? If you can't remember when you posted then do a test for a week posting at different times of the day: 7.30, 9am, 11am, 1pm etc and see which times works the best for your following. IT WON'T BE THE SAME FOR EVERYONE! I post between 8am and 8.30am every day. Why? Because that is the time I found when I get most traction, people are going to work and checking their phones on the bus. By posting every day, your followers will get a great idea of what to expect. We are after all creatures of habit and LOVE routine. So, give them what they want.
2) Now that you're post every day, think about what you're posting. This is really important if you're using SoMe for business (starting your own, a clients or a blog). I once was told a very wise wise thing. 'People want to see moments, but not every moment is beautiful'. People follow us on SoMe because they want an insight into our lives. But if you're a ceramicist, the insight into your life is you at your potters wheel, not you getting drunk on St Paddys' day looking a mess. Get my point? Think about the content that your posting. Like me, you might want to start an image bank so that the photos you want out there and that convey a message are separated from those cheeky ones that will tempt us to post them!
3) So, you have a post on instagram once a day and you also know what you're posting. Try to look at instagram every hour. NOT every 10 minutes. Turn your notifications off. Do it, I dare you! By turning these off 1, you're allowing yourself to focus on the present and 2, you're releasing yourself from a very negative habit of constantly checking your feed. I check my instagram every hour and at that time I reply to comments, write on other peoples posts and allow myself time to do that.
4) Hashtags. Oh those bad boys. Who are your favourite instagramers? Do you have a similar feed to them with the messages they're trying to convey, imagery etc. If so, make a note of their hashtags. Then do yourself a favour and open a new note on your phone. Write all those hashtags down and include the # before each one. Now, once you post an image, copy and past 10 of these hashtags in the comment section. Life just got a whole lot easier!
5) Don't let SoMe take over your life. One day a week, aim to let it go, pick that day and make that each week the day you don't post. Your followers will learn to accept it and get used it and it gives you a day to maybe create content, go out and relax and not have to be on social media.
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